South Pacific Brewery today presented a cheque worth K40, 000 to the Lae Rugby League committee as part of its’ commitment to support the development of rugby league in the city.
Regional Sales Manager, Denys Boikov reiterated that SP Brewery recognizes the importance of sports and the role it plays in the country.
SP Lager’s association with rugby league dates back to 1953, through its support of the game at the provincial, national and regional level, with the SP Hunters being the biggest success story so far, for the PNGRFL and SP Lager.
“As the proud sponsor of the Hunters through our leading brand SP Lager, we understand the requirements to compete at the elite level,” said Mr Boikov.
“A significant driver of successful elite sport is a strong game at the grassroots level, that helps develop the players of the future. Therefore, we support the maintenance of high level performance for the SP Hunters and in order to achieve that we need to support local rugby associations.”
“Today, as the official beer of the rugby league and sponsor of the SP Hunters we present K40,000 to the Lae Rugby League to help develop the next generation of SP Hunter shere in Morobe,” said Mr Boikov.
The funds raised were from corporate and individual donors at a dinner hosted by SP Brewery to welcome the SP Hunters and Norths Devils to Lae on the eve of their encounter in the Round 19 match of the Intrust Super Cup challenge in July this year.
The SP Hunters Country Round jerseys were specially emblazoned in the Morobe provincial colors of green, blue, yellow and white and auctioned on the eve of the match.
Administrator of the LRL, Adrian Chow, thanked SP Brewery’s Commercial Manager, Moses Williams and his team for hosting the welcome dinner and agreeing to donate the funds raised to the LRL.
“SP Brewery has once again shown its wonderful support for rugby league and the Lae community. The funds will be used to further improve the venue so that we can have a stronger local competition and higher standard of rugby league. Theimproved venue also allows LRL to host important matches with international teams,” said Mr Chow.
“The visiting international teams from Australia and England have enjoyed the green playing surface, the welcome and culture of our people, and the life experience to Lae and PNG. These positive experiences generate interest in PNG and encourage more visitors.”
Mr Chow concluded by thanking all the companies and individuals who showed their support by attending the dinner and purchasing the auctioned items.
Mr. Boikov, on behalf of SP Brewery, expressed the same sentiments.
“We believe this support will go a long way to develop the code in Lae and Morobe province,” he said.