SP Brewery has reached a historical milestone in Papua New Guinea by opening a first of its’ kind cassava factory at Erap, in the Markham Valley of Morobe Province.
Coinciding with the factory opening was the launch of a cassava inspired brew, known as Pawa Punch.
The inaugural event was possible after four years of hard work. After four months of operation, making the Erap cassava factory a fully commercialized agricultural operation.
This new operation incorporates two of the National Government’s industry goals on Rural Activation and Import Replacement. SP Brewery is providing a marketing opportunity for local farmers to not only sell their cassava but also be able to generate a steady source of income for at least 400 families. With Lae being the agricultural bowl of PNG, SPB’s cassava operation is timely as rural families have an option to tap into another agricultural crop.
As a leading brewer in PNG, SPB prides itself in innovation to meet the changing market’s demand.
"The establishment of the cassava factory means SPB will no longer rely on importing ‘malt’ for its beers. Locally grown cassava will now replace imported ingredients."
“This is a significant achievement for the Company.Money that is usually spent on importing is now retained in the country and is invested on local farmers. Even our cassava factory employs highly qualified local Papua New Guineans,” said SPB Managing Director, Stan Joyce.
This project also provides sustainability opportunities. The starch produced from the cassava is not only good for brewing, Starch can also be used for manufacturing flour for baking or stock feed. Being a drought resistant plant, cassava will not encounter issues with seasonal changes.
To prove the success of this cassava project, and in line with the opening of the Erap factory, SP Brewery officially welcomed a new product to the SPB portfolio, called Pawa Punch. A fruit punch, this product is 100 per cent made from local cassava.